About us

Our dental practice in Austin, TX is unlike any other you have visited in your life. Our authenticity is only in part due to our friendly, welcoming atmosphere, and also only in part due to the immense skill of our professional staff. Our practice even offers more than the highest quality of technical work.

What makes Dr. Griffin Cole and his team stand apart from even some of the best local dental offices is our mission.

Our practice has been designed with the focus on health through prevention rather than on emergency and repair. Our practice is one of the only 2 percent offices in which the environment can be described as “free.” We believe that our practice, as well as our patients, are free to choose. You have the freedom to choose us as your dental home. You remain free to collaborate with your dentist and ultimately choose the plan of care that best suits your needs, values, and wants.

In our opinion, patients covered by PPOs and insurance plans are not really free. When insurance is relied upon, the standard of care received is typically sub-par. This type of care certainly does not include patient involvement during treatment planning.

In addition to providing honest, quality care, we recognize that there are times when urgent care is required and will always be available for you in your time of need.